Summer Camp Marketing Tips and Ideas for Summer 2022

New Ideas to Market Your Camp for Summer 2022

Aloha Beach Camp Summer Camp Executive Director and Camp Marketing News publisher Eric D. Naftulin

Since I own my own summer camp, you probably wouldn't think I'd publish another website that actually helps my competition get more kids into their camps. But I do!

I publish a summer camp marketing blog called Camp Marketing News. The site is filled with summer camp marketing ideas and strategies and read predominantly by my competition.

Now you might be wondering why I'd want to help other camps market their summer camps better. The reason is simple. I realize not every child is a candidate for Aloha Beach Camp, but am a FIRM believer in the camp experience for every child. I want every child to go to camp somewhere even if it's at a competing program.

I've met many terrific people working in the summer camp industry over the years, but if there's one thing I've noticed it's that many camp folks are really great at running their camps but their marketing skills leave a bit to be desired.

So if I can help them come up with a few good marketing ideas here or there, and they put those ideas to use, then maybe more kids and families will ultimately find out about all the great summer camp opportunities in Los Angeles and elsewhere due to these camps' improved marketing tactics. It's win-win for everyone!

If you are a summer camp owner or director, or you're in charge of marketing summer camps, why not take a moment to join us at Camp Marketing News? You'll learn everything you need to know about summer camp marketing from social media to traditional marketing and everything in between. Best of all, all of the content is free, so it will only benefit you to visit our site.

By Eric Naftulin, Executive Director, Aloha Beach Camp
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